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Care Agency Visibility

care agency visibility, sourcing private clients, attracting private clients, get private clients, get private home care clients

Care Agency Visibility

(3 customer reviews)

Care agency visibility is largely ignored by care providers but it is the pathway to sourcing private clients. Are you a care agency finding it challenging to connect with service users and their families in your local community or has your care agency been classified as ‘dormant‘ by CQC and could eventually lead to re-applying for CQC Registration?

Many care agencies face this hurdle, but the good news is that Hellocare can get your home care business listed with local council associated Independent brokerage service that will connect your service to thousands of active care seekers.

The Care Visibility Service (CVS) involves:

Service

Description

Benefits
Promotional Video Creation of a powerful promotional video highlighting your care services. Sample video Capture attention quickly across social media, websites, and presentations to clients, social workers, and commissioners.
Independent Brokerage service 

We will register your home care business with local council associated Independent brokerage service that will connect your service to thousands of active care seekers

You will only pay for referrals if they successfully place at your service.
Professional Online Presence

We build social media campaigns with 90 engaging posts per month that grow your audience and actually reflect who you are.

Build trust and authority online. Engage potential clients and referral sources daily.
Production of Professional Articles We produce 3 articles promoting your company’s services and post on linkedIn specifically targeting your audience. Provides better understanding of your services, discount offers to potential clients and referral partners.
Care Directories Listing Company profile listed and monitored across major and specialist care directories for 12 months Boosts credibility and increases the chances of being found by potential clients and referral partners.
‘Call to Action’ Flyers Design and production of 500 high-quality flyers targeted to drive enquiries Directly reach local audiences with compelling calls to action, perfect for events and local marketing.

For just £185/month, you can start getting visibility today.

Additional Service (Targeted Google Ads) – Enhance your care agency’s online presence and connect directly with families seeking private home care services in your area. Our expertly crafted Google Ads campaigns are designed to place your services in front of potential clients at the exact moment they’re searching for care solutions. Call us on 07508823495 for details about this enhanced visibility service.

This service is recommended 3 months, after commencing the Care Agency Visibility Service. Average budget should be £100-£150 per month for meaningful results.

Key Benefits of our care agency visibility service

  • Massive Visibility: Be where your clients and referrers are—online, offline, and on search engines.
  • Lead Generation: Drive real enquiries from clients actively looking for care solutions.
  • Professional Authority: Build a strong, trustworthy brand presence with consistent quality communication.
  • Expert Support: Benefit from hands-on consultancy and advice tailored specifically to the private care market.
  • Staff Excellence: Maintain high-quality service standards through unlimited, professional training.

The clients are out there — now is the time to reach them.

Contact us today on 07508823495 to start getting your care agency visible in your local area.

 

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Description

Did you know that if your care service is dormant for a period of 12 months or more, CQC has the right to cancel registration and you may be instructed by CQC to reapply for CQC Registration. For home care agencies looking to grow their business, sourcing private clients is a top priority. Private clients often seek more personalised, flexible care options—and they’re willing to pay for quality. But how can agencies attract private clients effectively in a competitive market? Here are some proven strategies.

1. Build a Strong Online Presence with Care Agency Visibility

Most people start their search for care online. To get private care clients, your agency needs a professional website that clearly outlines your services, pricing, and values. Use search engine optimisation (SEO) with keywords like “private home care in [your area]” or “personal carers near me” to appear in local searches.

Maintain active profiles on social media and review platforms. Listings on trusted directories like Homecare.co.uk can also help you reach people looking for reputable care providers.

2. Highlight What Makes Your Agency Different

To attract private clients, you must show the added value your agency offers. Focus on:

  • Personalised care plans

  • Experienced and compassionate staff

  • Specialist services like dementia care or companionship

  • Transparent pricing

3. Engage with the Local Community To Increase Care Agency Visibility

Community connections are essential when you’re trying to get private clients. Attend local health fairs, partner with GP surgeries, and drop off flyers at community centres and pharmacies. Personal recommendations are powerful in the care sector.

Discover how local marketing can help you boost your agency’s visibility.

4. Respond Promptly and Professionally

Private clients are often choosing care during stressful times. Make it easy for them—respond quickly to enquiries, be transparent about costs, and offer free consultations. A caring and professional first impression can make all the difference.

5. Summary

To successfully get private care clients, care agencies must combine a professional online presence, clear communication, strong local engagement, and high service standards. With the right strategy, sourcing private clients can become a steady and reliable growth channel.

 

3 reviews for Care Agency Visibility

  1. Admin –

    We went from being invisible to getting weekly inquiries. Their visibility strategy really works and brings results! – Care Agency owner

  2. Admin –

    The Independent Brokerage service was a game changer in sourcing private clients. We are so so grateful as we were facing being classified as dormant by CQC – Care Agency Provider, Kilburn

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